Born right here in Massachusetts, Miles High is the brainchild of a small group of…
Craft & Caro 2.0
Going from Digital Retailer to a Brick and Mortar Gentleman’s Oasis
As a dude, sometimes you want to know someone’s got your back in the evolving world of style, grooming and just new cool stuff. It certainly seems like women have that covered with endless places to shop and learn but guys often get looked over by retailers and digital destinations. It’s out there for sure but you have to really look for it.
Thanks to Craft & Caro, guys in Boston no longer have to. Right in our exciting new Seaport district this popular online destination for men is now a physical destination. Complete with Craft & Caro’s finely manicured catalog and real human beings to talk to about this stuff. Every local guy in need of a grooming or accessory upgrade should check it out.
We sat down with Anthony Caro to talk about opening a retail shop and the transition from digital to brick and mortar.
What part of having a brick and mortar store are you most excited about?
The most exciting part of having a brick+mortar is definitely the opportunity to interact with the community face-to-face. Having been an online store for the last few years, we’ve rarely had the chance to meet fans and customers in person, and it’s such a pleasure to see firsthand how much people appreciate what we do.
Will the store inventory be the same as the website?
The products available in-store will be almost identical to what’s available on the website, with a few exceptions. Everything we have online will be available in-store, but some of what we carry in-store will not be available online. Two examples of this are plants and artwork – these are in-store exclusive.
What need to know products or brands are you selling right now?
All of our brands and products are need-to-know! One that is currently in-store exclusive is Topo Designs – we have a limited number of backpacks and Dopp kits from the preeminent Colorado brand.
Craft & Caro – 23 Drydock Ave, Boston, MA 02210